Thoughtful Branding
that Inspires Trust
I design brand identities, websites, and marketing materials that help your business feel consistent, intentional, and easy to trust.
Currently accepting 3 new branding and marketing design projects for summer 2026.
Wild Fern works with a limited number of clients at a time to ensure every project receives thoughtful attention and strategic direction.
Everything your brand needs to show up with confidence
From strategy to final files, I design brands and websites that feel cohesive, intentional, and easy to trust.
Brand Strategy & Identity
Logo, color palette, typography, and
a visual system you can actually
use consistently.
Web & Marketing Design
A polished, easy-to-navigate site that reflects your brand and turns visitors into clients.
Ongoing Brand Support
Ongoing design support to keep your brand fresh, consistent, and ready for whatever comes next.
Case Studies
Legacy Wear
Helped Legacy Wear shift from feeling generic to feeling premium without losing their community roots.
Fundraising Campaign
Designed a cohesive year-end fundraising campaign, including direct mail and digital pieces, to support donor engagement and clarity.
Kindroot Café
Developed a warm, modern brand identity for a plant-based café, creating a cohesive look across logo, color palette, and visual direction.
Salt & Sage Botanicals
Built a complete brand identity for a natural skincare line, designed to feel simple, refined, and rooted in botanical ingredients.
Lovebugs Sleep Coaching
Created a calm, approachable brand identity for a sleep coach, designed to build trust with families and feel easy to connect with.
Hey, I’m Keri
Brand and website design for hospitality, wellness, and service-based businesses focused on clarity, consistency, and a polished visual presence.
What I Help With:
Brand Identity
Website Design
Marketing Materials
How I work
I keep things clear, structured, and collaborative from the start.
Every project begins with understanding your business, your goals, and how you want to show up. From there, I turn that into a visual direction that feels cohesive, polished, and aligned.
You don’t need to have everything figured out. I will guide the process and help shape your ideas into something that feels intentional and easy to use.
A Thoughtful, Structured Process
I follow a simple, step-by-step process so nothing feels rushed or unclear.
You will see concepts, share feedback, and we will refine together until everything feels right without overcomplicating it.
Brand Identity + Menu Design Warm, modern identity for a plant-based café
Website banner for Legacy Wear, a custom silver jewelry brand. The banner features a silver floral engraved bracelet resting on decorative natural elements like woven balls and textured stones, with a tag attached. The text highlights handcrafted, meaningful pieces, quality, and heirlooms.
Brand identity and marketing materials for a custom jewelry business, creating a cohesive and refined visual presence.
Cohesive year-end campaign to support donor engagement, including direct mail and supporting digital materials.
Cohesive year-end campaign to support donor engagement, including direct mail and supporting digital materials.
A charming visual identity designed to capture the warmth and whimsy of a children's boutique.
Warm, modern identity for a plant-based café
Product branding images for Salt and Sage Botanicals, including a logo, a botanical dropper bottle, packaging, and gift box with natural decor.
Flat lay of sleep coaching branding materials including a white poster, gray notebook, green pen, eucalyptus leaves, baby illustration card, blue envelope, color palette, and wooden teething toy on a beige background.
What Clients are Saying
“Keri was an absolute pleasure to work with. She brought patience, creativity, and professionalism to every step of the process, helping guide my ideas into something even better than I envisioned. Communication was always prompt, and her attention to detail made the entire experience feel seamless. She worked efficiently without ever sacrificing quality, and the final result reflected both her talent and dedication.”
Erin W.
“Working with Keri felt less like hiring a designer and more like gaining a creative partner who genuinely cared about the success of our brand. She has a rare ability to balance strategy and aesthetics, creating work that not only looked beautiful but also felt aligned with who we are as a business. Keri was organized, communicative, and incredibly thoughtful throughout the process, making what could have felt overwhelming feel clear and collaborative.”
Katie M.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your design and marketing needs.
FAQ
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We start with a quick, relaxed call to talk through your business, your goals, and what you’re looking for. From there, I’ll outline a clear direction and next steps so you know exactly what to expect.
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You don't need to have everything figured out; that's part of what the process is for. But it helps to come with a general sense of your audience, a few brands or visuals you're drawn to, and an idea of where you want the business to go. The more context you can share about what you do and who you serve, the more intentional the design can be."
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The projects I do best with are businesses that have a clear sense of who they are, but haven't yet found a visual language to match it. You don't need to know exactly what you want, but you should know what you stand for. I work especially well with wellness, hospitality, and boutique service brands where the feeling of the brand matters as much as the function.
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Most projects start 3–5 weeks after our initial conversation. If you have a launch date or deadline in mind, reach out earlier than you think you need to. Fitting a project in last-minute usually means rushing the parts that matter most.
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Each project is focused on delivering a cohesive, intentional design system, not a never-ending list of revisions. The process includes dedicated rounds of feedback so there's always room to refine, but it works best when we're collaborating toward a clear direction. Things like copywriting, stock photography, and printing are outside the scope of most packages but can be discussed if needed.